Certification Branding Services
Knapp & Associates International,
Inc. is expanding upon its renowned consulting services by partnering with SQN
Design Communications to provide complete certification branding services. This
partnership ideally combines K&AI’s
napp’s
expertise in
certification
business and marketing strategy and SQN’s award-winning brand
design expertise.
Our Services:
Certification Brand Identity
What: A highly customized package of
recommended
branding communications materials that provides a tangible
brand image to be integrated throughout all marketing materials and
advertising.
Useful when developing a brand for a
new certification program or revitalizing
or updating
an existing
program.
How: By optimizing the performance of the certification brand by conducting
Deliverables:
Recommendations
for leveraging the parent organization’s brand
(for
new
certification programs housed within the parent organization) OR
Recommendations on strengthening,
and potentially refining,
the
existing certification brand (for
established certification programs or
independent certification bodies).
strengthening,
and potentially refining, the parent brand prior to certification brand
launch.
Brand essence creative platform describing messaging strategy and visual style – including colors, typography, design elements, etc.
Certification program tagline, elevator speech and talking points for communication continuity.
Certification Marketing Launch
What: A “go-to-market” package of marketing
communications materials and tools built on a common brand image to introduce
new certifications.
Creates a highly polished look and tone for all
certification
materials
and ensures
continuity
of brand image across all communication touch points.
Why:
Continuity of certification materials across all communication
touch points.
How: By
developing a highly polished, consistent creative look, feel and tone for all
materials.
Deliverables:
Certification advertising campaign that generates awareness and interest in the certification. For internal and external print and online tools.
Printed and e-versions of brochure, fact sheet, FAQs sheet and any other collateral materials.
Certification landing “welcome” page that provides compelling introduction to website with a strong call to action (e.g., register to learn more, get started, e-mail a colleague).
Web copy and design integrated with existing site.
Announcement press releases tailored for various audiences
(e.g.,
employers,
exam
candidates, educators,
and
regulators)
that
providinges
a strong introduction of the certification to
the industrybusiness
trade.
Exam registration e-reminders that keep certification top of mind as critical deadlines approach.
Certification Marketing Refresh
What: A “go-to-market” package of refreshed
marketing communications materials and tools designed to
revitalize
interest
in
an
existing certification program,
update a certification brand,
address changes in
market conditions and/or announce and leverage
major program
changesupdates.
Why: To renew interest and raise awareness of an existing certification program.
How: By developing a highly polished, consistent creative look, feel and tone
for all materials.
Deliverables:
Certification advertising campaign that generates awareness and interest in the certification. For internal and external print and online tools.
Printed and e-versions of brochure, fact sheet, FAQs sheet and any other collateral materials.
Certification landing “welcome” page that provides compelling introduction to website with a strong call to action (e.g., register to learn more, get started, e-mail a colleague).
Web copy and design integrated with existing site.
Announcement press releases tailored for various audiences (i.e.
e.g., employers,
exam
candidates,
certificants, educators,
and regulators)
that
highlighting
the benefits
of certification and/or what’s new about the
certification
program.
Exam registration e-reminders that keep certification top of mind as critical deadlines approach.
Certification Brand Checkup
What: An objective assessment of how your
current certification brand is performing in the marketplace, including a
competitive insight component for up to four competitors.
The checkup is excellent preparation for certification revitalization and the
introduction of additional certification programs or can be used as an ongoing
benchmarking tool.
Why: Preparation
for certification revitalization,
preparation for a new certification development,
or as an ongoing
benchmarking tool
for an existing certification.
Deliverable:
· Development and deployment of a customized, online survey to a client-supplied list.
· Findings and recommendations report that synthesizes the results and provides actionable next steps.